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All Global are one of the most respected and well-established healthcare data businesses in the world. But with a proliferation of competition in the marketplace, they asked us to clearly differentiate them from their competitors and reaffirm their position as market leaders.
We reviewed their brand strategy and recommended a visual language which avoided all the usual visual cliches and stereotypes within the healthcare sector. All Global need to present and deliver vast amounts of the highest quality data and statistics with clarity and simplicity. Our solution provides them with a flexible and instantly recognisable way of sharing that data.
The rebrand has been so well-received in the 18 months post launch, All Global asked us to create a premium brand – Consult – to help service the increased demand for their premium products.