Bletchley Park

Rebrand
Brand development
Brand guardians

The brief

Bletchley Park is a unique British visitor attraction that celebrates the brilliance that changed the world through code-breaking, computing and electronic security. With the help of the Heritage Lottery Fund, the Park is undergoing an extensive restoration programme and asked us to help them create a new brand strategy and identity to help lead and facilitate the transformation.

The solution

Bletchley Park was one of Britain’s best kept secrets. The need to decrypt messages and gather intelligence during WWII was vital to the war effort. What made the people of Bletchley Park so special, was their ability to recognise patterns in code. The new identity provides an insight into what code-breakers faced, and allows the public to experience the revealing of patterns within the code, and the Park’s extraordinary stories.

The result

The new identity has rolled out across a major marketing campaign over the past 12 months, and has already won several international creative awards. The new look Bletchley Park launched to the public on 18 June 2014.

 

Logotype
Logotype
Pattern
Pattern
Stationery
Stationery
Stationery
Stationery
Posters
Posters
Website
Website
Signage
Signage
Uniforms
Uniforms
Signage
Signage
Signage
Signage
Café items
Café items
Merchandise
Merchandise
Merchandise
Merchandise
Puzzlebooks
Puzzlebooks
Puzzlebooks
Puzzlebooks
Guidelines
Guidelines