+44(0)20 7394 2800
Bletchley Park is a unique British visitor attraction that celebrates the brilliance that changed the world through code-breaking, computing and electronic security. With the help of the Heritage Lottery Fund, the Park is undergoing an extensive restoration programme and asked us to help them create a new brand strategy and identity to help lead and facilitate the transformation.
Bletchley Park was one of Britain’s best kept secrets. The need to decrypt messages and gather intelligence during WWII was vital to the war effort. What made the people of Bletchley Park so special, was their ability to recognise patterns in code. The new identity provides an insight into what code-breakers faced, and allows the public to experience the revealing of patterns within the code, and the Park’s extraordinary stories.
The new identity has rolled out across a major marketing campaign over the past 12 months, and has already won several international creative awards. The new look Bletchley Park launched to the public on 18 June 2014.