Hampstead Theatre

Rebrand
Brand development

The brief

Though recognised as one of London’s leading theatres for producing new writing, the Hampstead Theatre identity had lost its way. To coincide with his appointment as Artistic Director, Ed Hall approached Rose to rejuvenate the Hampstead brand.

The solution

Our clever play on letter-forms offers a gentle nod to their own creative spirit, and our bold graphic styling provides clarity, allowing them to confidently stand out against their competition.

The result

Since launching the new branding in 2010, the theatre has seen an increase of over 50% in box office income. Their success has seen the highest ever attendance figures in Hampstead’s history, culminating in six consecutive sell out shows, including The Judas Kiss, The Last of The Duchess and Longing.

 

Logo
Logo
Sub brands
Sub brands
Front of house signage
Front of house signage
Front of house rear signage
Front of house rear signage
Interior branding and signage
Interior branding and signage
Poster
Poster
Posters
Posters
Season guide cover and what
Season guide cover and what's on leaflet
Season guide spread
Season guide spread
Friends card, Patron card and tickets
Friends card, Patron card and tickets