Actis

Rebranding a leading global investor in sustainable infrastructure

  • Brand strategy
  • Brand identity
  • Brand campaigns
  • Brand assets
  • Brand guidelines
  • Brand architecture
  • Brand activation
  • Event branding
  • Signage and wayfinding
  • Exhibition graphics
  • Art direction
  • Tone of voice

Client

Actis is a leading investor in growth markets, with offices across 5 continents. They focus on sustainable infrastructure, investing globally in Energy Infrastructure, Long Life Infrastructure and Digital Infrastructure, to deliver consistent competitive returns, responsibly.

Brief

The Actis brand identity hadn’t been reviewed in over a decade. Actis recognised their brand had become tired and no longer reflected the innovative and progressive organisation they had cultivated around the world. They were pioneers within sustainable infrastructure and active ownership in developing countries, to deliver successful results. Actis asked Rose to create a brand identity that would help audiences recognise the genuine differentiation in their offer, and build greater brand recognition as a contemporary leader in private equity for growth markets.

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