Solution
Rose reviewed and evolved the All Global brand strategy with a redefined brand proposition. Working with the new brand strategy, Rose created a new brand identity, with a visual language that avoided all the usual visual clichés and stereotypes within the healthcare sector. As All Global frequently needed to present and deliver vast amounts of accurate data, often as a quick reference to practitioners, Rose created distinctive brand assets to help deliver information with clarity and simplicity, as part of the evolved identity. We recommended simple infographics based on ratios and percentages, using solid circles or dots. Our solution provided All Global with a clear, flexible and instantly recognisable way of sharing data at a glance. It created a distinctive visual language for their brand in an increasingly crowded market place. The brand also allowed All Global to express their personality and have fun with their brand assets within their office environments, helping them gain even more brand recognition and attract the brightest talent within their industry.
Results
Our rebranding for All Global enabled them to increase their market share and become recognised as the leader in specialist healthcare data. The success of the brand and subsequent growth of the business, allowed All Global to expand into new areas to service the increased demand for premium products. Within 3 years of rebranding, All Global's increased value and brand recognition was attracting interest from many of the world's largest data organisations. They were ultimately acquired by US Healthcare data specialists, Lightspeed, in 2014.
