Art on the Underground

Central Line Series collaboration

Brand positioning
Brand identity
Brand campaigns
Brand assets
Brand guidelines
Brand activation
Event branding
Exhibition graphics
Environmental graphics
Art direction
Tone of voice

Client

Art on the Underground is a division of Transport for London, providing world class art for customers and staff of London Underground.

Brief

The vision for the Central Line Series, was a celebration of Art on the Underground’s ambitious programme of contemporary art commissions along the Central Line. Further to the success of the multi-award winning Jubilee Line Series, Art on the Underground invited Rose to collaborate with artists Michael Landy, Ruth Ewan, Anna Barham, Alice Channer and Bob and Roberta Smith, to help realise and deliver the Central Line Series project. The artworks in the Central Line Series explored the ideas of communication and exchange on the Central line.

Solution

Rose worked closely with each artist commissioned by Art on the Underground, to help realise their unique artworks in a series of diverse locations across the network, in high customer footfall areas and stations. In addition to helping deliver the artworks in different formats and media, Rose created the brand identity for the Central Line Series, along with individual brand campaigns for each artist project. The twelve month collaboration culminated in a case bound book, commemorating the Series.

Results

The thought-provoking art experiences and brand campaigns, have helped to raise awareness of Art on the Underground’s world class art programme. The resulting commissions have both enhanced station environments and journeys for everyone using the tube, whilst creating positive public association with the London Underground and TFL brands.

Michael Landy – Acts of Kindness

Ruth Ewan – A Lock is a Gate

Alice Channer – Hard Metal Body

Anna Barham – White City

Who is Community? – Bob and Roberta Smith

Artists: Michael Landy, Ruth Ewan, Anna Barham, Alice Channer, Bob and Roberta Smith
Commissioner: Art on the Underground
Installation photography: Thierry Bal, Daisy Hutchison, Benedict Johnson
All artworks © Art on the Underground

Art on the Underground

Central Line Series collaboration

Client

Brief

Michael Landy – Acts of Kindness

Ruth Ewan – A Lock is a Gate

Alice Channer – Hard Metal Body

Anna Barham – White City

Who is Community? – Bob and Roberta Smith

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Additional Case Studies

Art on the Underground

Art on the Underground