Chichester Festival Theatre opened in 1962 as Britain’s first modern thrust stage theatre. With Sir Laurence Olivier as their first Artistic Director, it formed the basis for his newly established National Theatre company. Funded and built by, and for, the Chichester community, the theatre is renowned for its exceptionally high standard of productions, as well as its work with the community and young people.
After sixty years, Chichester Festival Theatre felt its brand identity no longer reflected the quality, reputation or heritage of the organisation, and was hindering them from delivering exceptional and consistent experiences. Chichester Festival Theatre asked Rose to evolve and refresh their brand identity, to build on existing visitor figures by reaching younger, more far reaching audiences.
Lydia Cassidy
former Director of Marketing and Communications
Chichester Festival Theatre
‘We brought Rose on board to work with us on a new visual identity following extensive interrogation of our brand and tone of voice. They went the extra mile to fully understand our organisation and the brief, before creating an inventive and beautiful new logo and brand identity. They were collaborative and generous with their time, and we’re thrilled with the results.’
Strategy and tone of voice: Reed Words
Website: Supercool
Rebranding Britain’s longest established building-based theatre
Rebranding the home of code-breaking