HMS Belfast is a WWII battleship, permanently moored on the river Thames. It is one of Imperial War attractions’ (IWM) historic museums, offering a unique and immersive visitor experience across nine decks.
In the wake of the pandemic, IWM wanted to re-invigorate interest in HMS Belfast. They were keen to share the breadth of the visitor experience and promote understanding of the ship’s history and relevance, whilst moving away from a narrative focused on conflict. IWM asked Rose to help them create a brand campaign for HMS Belfast, which would create brand recognition for the historic visitor attraction and its many stories, to increase visitor figures and revenue streams.
Photography: Julian Calverley
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