V&A

Connecting audiences with the world’s greatest museum of art and design

Brand strategy
Brand campaigns
Brand assets
Brand activation
Exhibition graphics
Art direction
Tone of voice

Client

The Victoria and Albert Museum (V&A) is the world’s greatest museum of art and design. Its collections are unrivalled in scope and diversity.

Brief

Over more than a decade, V&A have asked us to work with them on multiple areas of their brand. In that time, Rose has helped V&A to connect with increasingly diverse audiences, build stronger brand recognition in different departments across the organisation, create brand awareness in new areas, and help to increase visitor figures and revenue streams.

Solution

Rose has created numerous highly successful exhibition marketing campaigns for V&A, in addition to internal communications, schools and learning branding, membership branding, books and catalogues. We were also key collaborators on the repositioning of V&A Enterprises, including our rebranding of V&A Publishing.

Results

Our strategic and creative work with the V&A has proved commercially successful time and again. Our involvement in their strategic repositioning, helped V&A Enterprises increase net profit by 18% from the previous year¹. We helped the Learning team increase participation figures by 38% in the year following our campaign², and our work with the V&A Membership team saw the number of new members rise by a staggering 122% within the first 2 years of our campaign³.

¹ V&A Enterprises Report and Financial Statements

² V&A Schools and Learning team

³ V&A Membership team